For the past few months I’ve been following the trending of traffic to Facebook and Google closely. In some of the presentations I do for clients who are wanting to learn more about social media, it is one of the slides that always surprises people most – a trending of traffic between the search giant and the social networking giant.
While Google still reigned supreme in overall traffic, Facebook had been slowly catching up.
Now, Hitwise is presenting data that suggests that over the Christmas holiday, Facebook surpassed Google in traffic. To be clear, that is traffic to facebook.com compared to google.com (not gmail.com, youtube or other google properties).
When you stop to consider just how many people use search (and specifically, Google) this number is astronomical. It just goes to show how powerful Facebook has become.